USA: The launch of Trump’s $399 sneaker line, just a day after being slapped with a $355 million fine.

Donald Trump

During an event in Philadelphia, the GOP nominee unveils gleaming gold high-tops adorned with an American flag motif and a distinctive ‘T’ emblem.

The Republican presidential nominee, made an unexpected appearance the day after a judge’s ruling demanding him to pay nearly $355 million in penalties for financial misrepresentations.

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On Saturday, Trump attended an event in Philadelphia known as the “Greatest Sneaker Show on Earth,” where he debuted his inaugural Trump-branded footwear: sleek gold high-top shoes featuring an American flag motif at the back and a prominent “T” badge at the front, retailing at $399.

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Amidst a cacophony of cheers and jeers at Sneaker Con, a gathering revered among sneakerheads and streetwear fans, the 77-year-old tycoon-turned-politician remarked, “There’s a lot of emotion in this room.”

Displaying a pair of gilded shoes, he positioned them on either side of his podium, declaring, “This is something that I’ve been discussing for 12 years, 13 years. And I believe it’s going to be a tremendous success.”

Dubbed the Never Surrender High-Tops on the Get Trump Sneakers website, they are offered alongside other Trump-branded footwear and Victory47 cologne and perfume, each priced at $99 per bottle.

“They’re designed for go-getters who refuse to give up… these sneakers are for true patriots,” reads the description of the shoes. While the website asserts no affiliation with Trump’s campaign, online posts by campaign officials promoted the event.

The surprise debut followed a New York judge’s ruling just a day prior, ordering Trump and his company to pay a staggering $354.9 million in penalties for deceitfully inflating his net worth to deceive lenders.

The fine was imposed following an additional order for Trump to pay $83.3 million to writer Jean Carroll for defaming her character after she accused him of sexual assault. With accruing interest, Trump’s legal liabilities may now surpass $500 million—an amount whose affordability remains uncertain.

The sneaker launch isn’t the first profit-driven endeavor Trump has pursued since initiating his third presidential campaign in 2022.

Last year, Trump disclosed earnings ranging from $100,000 to $1 million from a collection of digital trading cards featuring cartoonish renditions of himself, including depictions as an astronaut, cowboy, and superhero.

Additionally, he has published books showcasing images from his tenure in office and correspondence received over the years. Preceding his political aspirations, Trump marketed various products ranging from steaks to vodka to his self-proclaimed venture, Trump University.

The new sneaker website claims to be managed by CIC Ventures LLC, a company listed in Trump’s 2023 financial disclosure. While asserting its apolitical nature, the website emphasizes the limited-edition, numbered status of the sneakers, branding them as a “true collector’s item” that embodies the traits of President Trump: “Bold, gold, and tough.”




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